Posts by Marketing
What Do We Mean When We Say “The Best in Plano”?
Many agents declare superlatives when describing themselves or their teams: The Best. The Leading. The Authority. By some very specific metrics, they may be right. Or, they may be banking on the assumption that you won’t inquire further. So what do we mean when we say that Sharon Ketko Realty is the top-producing real estate…
Read MoreA Tale of Woe: The Importance of Selecting a Local Market Expert
Some weeks ago, I met with potential sellers who purchased their home in 2023 at the height of the West Plano market. They were a lovely couple from out of state who simply had enough of Texas summers and wanted to be gone before this one officially arrived. When they purchased their home, it was…
Read MoreInventory of Homes For Sale Increases Significantly
Buyers have endured a difficult several years since the pandemic due to high demand and low inventory. But the data says that the tides are beginning to change. There are simply more homes up for grabs this year. The graph below shows the latest data from Realtor.com: in April 2024, there were significantly more properties…
Read MoreHomebuyers Are Still More Active Than Usual
Even though the housing market is no longer experiencing the frenzy that was so characteristic of the last couple of years, that doesn’t mean today’s market is at a standstill. In reality, buyer traffic is still strong today. The ShowingTime Showing Index is a measure of the frequency with which buyers are touring homes. The…
Read MoreReasons To Own Your Home
June is National Homeownership Month, and it’s a perfect time to think about all the benefits that come with owning your home. Owning a home not only makes you feel proud and accomplished, but it’s also a big step toward having a secure and stable financial future. Accomplishment Feeling a sense of achievement and pride.…
Read MoreToday’s Real Estate Market: The ‘Unicorns’ Have Galloped Off
Comparing real estate metrics from one year to another can be challenging in a normal housing market. That’s due to possible variability in the market making the comparison less meaningful or accurate. Unpredictable events can have a significant impact on the circumstances and outcomes being compared. Comparing this year’s numbers to the two ‘unicorn’ years…
Read MoreThe Best Time To Sell Your House Is When Others Aren’t Selling
If you’re thinking about selling your house, you should know the number of homes for sale right now is low. That’s because, this season, there are fewer sellers listing their houses for sale than the norm. Looking back at every April since 2017, the only year when fewer sellers listed their homes was in April…
Read MoreBuyer Activity Is Up Despite Higher Mortgage Rates
If you’re a homeowner thinking about making a move, you may wonder if it’s still a good time to sell your house. Here’s the good news. Even with higher mortgage rates, buyer traffic is actually picking up speed. Data from the latest Showing Time Showing Index, which is a measure of buyers actively touring homes, helps paint…
Read MoreThink Twice Before Waiting for Lower Home Prices
As the housing market continues to change, you may be wondering where it’ll go from here. One factor you’re probably thinking about is home prices, which have come down a bit since they peaked last June. And you’ve likely heard something in the news or on social media about a price crash on the horizon.…
Read MoreFalling out of Love with Your House? It May Be Time To Move
Owning a home means having a place that’s solely your own and provides the space, features, and location you and your loved ones need. But what happens when your needs change? If this hits home for you, it may be time to make a move. According to the latest Home Buyers and Sellers Generational Trends Report…
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