Thoughts on the Present Market

As the top-rated luxury real estate agent in Plano with hundreds of reviews across several platforms, I’ve identified a trend in my feedback of late that mirrors what credible data shows is happening in the market both nationally and locally. The trend is this: many recent sellers note something to the effect of, “Selling our home turned out to be a longer process than we expected.”

The Texas Real Estate Research Center indicates that homes sold in the summer of 2026 spent an average of 64 days on the market, 21% more “days on market” than the same time in 2024. The data is undeniable; the market has shifted.

What does this mean for your family’s plans over the coming year? Does it mean you must hunker down, even if you’re ready for a change? No! It means that it is essential to select an agent with a robust, consistent marketing budget and an expert who will price your home correctly so that it need not linger on the market. The Sharon Ketko Group remains the top-producing agent by volume for the entirety of Plano. For those seeking
the pinnacle of local market expertise and a support team large enough to go the extra mile in marketing your home during a challenging seller cycle, there is no other choice.

One more thing: as the market expert in Plano, I would be remiss if I didn’t add an important caveat to the current data trend. If you are reading this letter from a home appraised in the $1.2 million-plus category, you seem to be the exception to this trend. Just last week, I closed two $1.2 million-plus properties when they had barely hit the market. If this is your price range, now is your time.

Of course, there’s even more nuance than I’ve mentioned here. It is wise to know the value of your home in all seasons. Let’s discuss. Give me a call anytime or drop by my office in Lakeside Market. Let’s equip you with a grounded understanding of your position in the market.