I’m Going To Let You In On A Little Secret…

a little secret from sharon ketko dallas plano


I’m going to let you in on a little “house-selling” secret.


In today’s info-saturated, sophisticated market, home sellers want to sell and get the biggest bang for their buck, but guess what? Buyer’s don’t necessarily care about what YOU want, they have their agenda and expect to get what THEY want! Now that may sound harsh, and don’t get me wrong, I want you to walk away from the deal thoroughly happy, but there is an art to selling a home at top price. What I want you to understand, is that all the marketing in the world will not sell your home if your home is overpriced and you are not listening to and following the market.

With my marketing program, I have homes that sell for the highest price per square foot in their neighborhoods all of the time. We are even able to generate multiple offers for some of our Sellers in this market. I hope this will be your story, too. If it is not, here is my advice: IMPROVE, REDUCE …or get off the market.

What to do?

When The Sharon Ketko Group takes on your listing, we will start by discussing the comps, upgrades, your goals, the most optimistic list price, AND THEN do a reality check on your pricing.  This is where my over 22 years of experience in luxury homes in North Texas will come in handy. I do know what is possible, and I do not want to sell you short or leave your family’s money on the closing table.  I will fight for every $1,000;  $10,000;  and $100,000 in negotiations.  (The values are equally important because the money is yours.)

The Bottom Line

You have to be realistic about what is “price possible” for your property. You have to be willing to follow what the market is telling you, understand the local comps, fix the areas that are hurting you, and listen to feedback. From there it’s a piece of cake!

If you are thinking about listing your house for sale, call me. I want to personally go over your options and help you understand this current market – 972-612-9620.

For more articles like this, complete the form below to receive your FREE copy of Sharon’s book: Seven Secrets to Selling Your Home.

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